I love highlighting things that matter. In a world of noise and distraction it becomes increasingly important that we help those things which matter most to rise above the noise.
For me the conversation is usually around volunteering. How do we talk about volunteering? How do we encourage someone to serve? It is one of the most important things we can do with our time – it transforms us and makes our community better. Maybe the thing you would chose to highlight would be something else. The question is how do we highlighting those things of most importance in life?
Here are a few simple values to guide you when you want to help an important message rise above the noise of life:
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- Make it fun
- Make it engaging
- Make it consistent
- Make it memorable
- Make it discussion-worthy
When I want something to really land and move people in some way, I lean into those values. Whether you are trying to help something stand out to a friend in a conversation over coffee or to a crowd from a stage these values help guide the way.
If you have known me for a while you might know that one of my favorite ways to highlight things that matter is through parody and pop culture. I always have a few projects spinning around to help draw attention to things like volunteering.
Today I wanted to do something a little vulnerable and different; I thought I would share an example of a project I’ve had on the shelf. It’s a rough cut, not at all “ready.” My hope is that in sharing perhaps one or two of you out there might be inspired for your next project, or perhaps might even have a way you could take an idea like this and make it your own.
So – here is an audio link to a Volunteer recruitment song I commissioned a friend to create. It is inspired by the song “Ten Duel Commandments” from the musical Hamilton. (Again I can’t say this enough – this is a rough cut. I share it not because it is ready for public use – but because I believe some of the best ideas out there are often built off of 1/2 done projects)
Cory Lebovitz 